Check out this ad from Life Magazine, introducing the new “Talon Trouser Fastener”! These authentic and original dating etiquette and tips will ensure that you are quite the charmer!————Etiquette————- Something that was incredibly important in this time period was the boarding houses that were popping up all over the place. “Men are the ‘protectors’ and always have to ensure that their dates are safe and secure.
In fact if there is one distinct difference between the 1920s and 1930s face – it is the simple lack of rouge that these women had!
The most popular complexion of the late 1930s was a natural pinkish ivory or a lighter white wax-like appearance; this giving birth to the look of a “doll”.
Foundations in shades such as ‘Gardenia’ and ‘Tea Rose’ were paired with ivory and light mauve colored powders to achieve a striking, flawless skin.
With the increasing need and want for makeup that achieved the looks of the various Hollywood starlets on the silver screen (we’re looking at you Jean!
) Max Factor, who started his career selling cosmetics to the studios, became the biggest name in makeup for the everyday woman all across the western world, surpassing the previous dominance of the Coty brand.
The hemlines reached the bottom of the calf shortly afterward.